Black-owned · Kenyan-founded · New York-based

Wear your heritage loud.

Handcrafted statement jewelry rooted in African artistry — made for every room you choose to own.

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Madoido Africa Statement Collection

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Maasai Beaded Necklace — Sunny Yellow worn Maasai Beaded NecklaceNecklace· $195.00 Beaded Cape Body Piece Beaded Cape Body PieceAccessory· $165.00 Berness Cascade Necklace — White/Gold Collar with White Fabric Balls Berness Cascade NecklaceNecklace· $195.00 Cascading Cowrie Shell Necklace Cascading Cowrie Shell NecklaceNecklace· $110.00

Jewelry for the moment you decide not to blend in.

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Madoido Africa NecklacesMake the entrance Madoido Africa EarringsFrame the feeling Madoido Africa ChokersClose to the story Madoido Africa BraceletsStack your signature

The bold ones

Statement makers

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Maasai Beaded Necklace — Sunny Yellow worn Maasai Beaded NecklaceNecklace· $195.00 Beaded Cape Body Piece Beaded Cape Body PieceAccessory· $165.00 Berness Cascade Necklace — White/Gold Collar with White Fabric Balls Berness Cascade NecklaceNecklace· $195.00 Ardhi Statement Necklace Ardhi Statement NecklaceNecklace· $85.00
Madoido Africa

The craft

Rooted in artistry. Styled for now.

Hammered metal, cowrie shell, batik cloth and hand-strung beads turn heritage-rich materials into pieces that feel unmistakably yours.

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Choose your energy

Collections

Madoido Africa Natural symbolCowrie CollectionShop now Madoido Africa Unforgettable formStatement CollectionShop now New ArrivalsFresh arrivalsNew ArrivalsShop now

From Africa to The World

Madoido means “extra flair” — the art of ornamentation. Founded by Liz Obuya, the brand celebrates African artistry through jewelry made to be noticed, remembered and lived in.

Discover our story
01Black-ownedBuilt with pride and intention
02Kenyan-foundedRooted in the founder’s heritage
03New York-basedAfrican artistry, styled for everywhere

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New pieces. Artisan stories. Your next signature.

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