Discover The Richness Of Africa Throught Statement Handcrafted Accessories
The art of extra flair
Our name is inspired by the Swahili concept of madoido, the art of ornamentation and extra flair. That lingering, unforgettable sensation when beauty, spice and distinction take center stage. For those bold enough to step beyond the familiar and disrupt the monotony of the everyday with a dash of exotic, Madoido describes you.
Rooted in African heritage and inspired by ancestral artistry, our collections blend traditional influences with modern elegance. Each piece reflects the richness, symbolism and creativity found across the continent while bringing timeless African designs into today’s global fashion landscape.
Made by artisans across Africa
Our collections are handmade by talented artisans across Africa, many of whom carry skills passed down through generations. Through their craftsmanship, each piece carries a story of culture, heritage and devotion to artistry.
Adorning yourself in Madoido goes far beyond personal style. It is a conscious investment in African artisan communities, the preservation of sacred heritage crafts and the celebration of African creativity worldwide.
The founder
Meet Liz Obuya
Liz Obuya is the founder and CEO of Madoido Africa. Born and raised in Kenya and now based in New York, her journey is rooted in a profound love for African culture, fashion and a commitment to artisan empowerment.
The story of Madoido Africa is also a heartfelt tribute to Liz’s mother, Christine Atieno Obuya, whose legacy of courage, entrepreneurship and community development continues to inspire every aspect of the brand. Christine was a community leader and a fearless advocate for opportunity and upliftment, values Liz carries forward through every collaboration.